About Wallflower Digital Signage

The Digital Signage Innovators...

wallflower brochure

Wallflower is a wholly New Zealand owned and operated company. Wallflower software is used by major companies to power their own internal Digital Signage networks. Amongst these are Microsoft, IBM, HP, Vodafone and many more. If you want to find out why they chose Wallflower ahead of all our competitors contact us today.

Wallflower Digital Signage software is developed by Wallflower Advanced Digital Signage Limited (WADSL) of Auckland New Zealand.

Over fifteen years ago the first version of Wallflower was developed primarily for Retailers. The Wallflower team recognised that Digital Signage would become a major technological force and were confident they could develop a product offering significant benefits over competitors.

WADSL was founded by Tony Scott who is acknowledged as a technology innovator creating award winning NZ based software products and companies. Wallflower became a leader in Digital Signage software development. Wallflower terminology such as ‘Scheduling’ has now been adopted as an industry standard. Wallflower invented the Template based approach to Digital Signage screen management that has since been widely adopted by many other software developers.

Wallflower is a continually evolving product. Its uniquely flexible design is future-proofed to allow the rapid adoption of new technologies as they emerge. Before Wallflower was developed, the WADSL company developed Big Data analytics for major international corporations. This background has allowed Wallflower to incorporate Big Data analytics in advance of any of its competitors.

The Wallflower team have been world leaders in Artificial Intelligence based systems for over 30 years. The Wallflower Intellad feature uses AI to go beyond traditional analytics to automatically assess campaign effectiveness and adjust campaign advertising to find the sweet spot to maximise ROI.

Wallflower now drives thousands of displays worldwide embracing almost all applications of Digital Signage. Wallflower is marketed through a rapidly growing  international network of partners who are Certified Solution Providers. Each is selected for their ability to deliver a professional service covering all aspects of Digital Signage implementations from initial enquiry through to final installation.

Wallflower is a member of  the India New Zealand Business Council and Auckland Chamber of Commerce.

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The Council works closely with government departments within both countries and a range of exporters to promote a closer economic relationship between businesses of the two nations.

India is a Focus Development Market for Wallflower.  Since the establishment of Wallflower Digital Signage Solutions PVT in Mumbai 6 years ago Wallflower has become recognised as one of the preeminent products in the market there.  Key accounts acquired include Microsoft and IBM who use Wallflower for all staff and customer communications in all branches, as well as Colgate Palmolive, JCB and AON who have installed large Wallflower networks.

Wallflower is handled by Jarma Technology in India and is resold via a large network of Resellers there including Hewlett Packard, NEC, Sharp and many others.

Some of our Key Certified Partners include:

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Wallflower Advanced Digital Signage Limited (WADSL) are developers of software and hardware solutions for the Digital Signage and Social Media communications Industry. Our Head Office is in Auckland, New Zealand, WADSL Europe is our hardware R&D centre and Wallflower Digital Signage Solutions operates in India.

Wallflower software is used worldwide to deliver digital signage applications for almost any requirement. Whether you need a simple easy to use single-screen installation or an international network of thousands of displays, Wallflower can deliver the most cost-effective, reliable and easiest to use solution. As pioneers of Big Data analysis for over 20 years, WADSL is the only Digital Signage software company able to provide the analytics demanded by today’s applications.


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  • 300 Richmond Road,
    Ponsonby, Auckland,
    New Zealand
  • + 64 21 741 862